Creating one of a kind: industrial designer Karim Rashid devises brand identity for ‘HUGO BOSS’ yacht

HUGO BOSS announced that industrial designer Karim Rashid has devised the brand identity for the new ‘HUGO BOSS’ yacht, which record-breaking sailor Alex Thomson will race in the 2020 Vendée Globe.With more than 4,000 designs in production and 300 awards to his name, Karim Rashid is a leading light in his field. The designer’s work spans architecture, fashion, furniture and interiors, and now he has turned his peerless expertise to creating an inimitable look for the IMOCA 60 yacht.Karim Rashid has worked alongside the Alex Thomson Racing Team in forming the unique vision for the boat, which will sail in a number of long-distance races – the pinnacle being the world-famous Vendée Globe. Known as the “Everest of Sailing”, the solo, unassisted round-the-world race is one…
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