Mercedes-Benz’ new S-Class campaign: “Cares for what matters” addresses the core values of the luxury sedan: life is the greatest responsibility and the belief that greatness emerges from caring about the important things – however small they may seem at first glance.
15-time Grammy-winning artist Alicia Keys, record-equaling 7-time Formula 1 world champion Lewis Hamilton and 20-time Grand Slam champion Roger Federer combine personal excellence with social activism, thereby supporting the central idea of the campaign.
The campaign addresses the topic that the world’s greatest leaders have…
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